How to know if your product has online demand?
While deciding on what products to sell online, you are mandated to perform some online researches exploring the market demand of your products. Will your products sell? Some of the following steps might give you a hint or two.
1. Google Search – The easiest way is to enter the product keyword into major search engines like Google. The search results will give you an indicator on how competitive the keyword and product is. Don’t forget to check out the AdWords (sponsored link) sections to spy out your competitors. The more competitors means the more demand and resources required to market your product. Lesser competition could mean that your product is niche, but does it have demand? It is a question for your to ponder.
2. Google Insights for Search – Although you can use Google Trends for similar purpose, we recommend you to use Google Insights for Search since it’s an extension to Trends with few additions (for example rising searches). You can filter the keywords analysis by type (Web Search or Product Search), location and time range. It is simple enough to use and there are 3 things to take note:
- Interest over time: Is the keyword getting popular (or opposite) over a certain time range?
- Regional interest: Which country (you can drill down to city) has the most desire? Is your target market in the list?
- Search terms: You can also find out popular search terms related to your product, and what are the rising ones?
3. Keyword Tool – If you want to be more analytical with the number of searches, this is where you can estimate the search volume of a particular keyword. Head over to Google Adwords: Keyword Tool, set your languages / countries and enter your product keyword. You can get an estimation on how much searches are being triggered per month locally or globally.
4. Amazon – Amazon has a hourly updated bestsellers page, where you can check out what kind of product is hot and in demand for various categories, such as toys, clothing, beauty, baby stuffs and so on. It is a place that you couldn’t miss if you intend to figure out the trend of online consumer demand.
5. eBay – Similar to Amazon, eBay also has its trending data in eBay Pulse where you can discover popular searches, largest stores and most watched items by category. Talking about category, there is a huge set of category and sub-category, which could only be good if you are into niche products. Due to the fact that eBay has more international presences (in 30 countries) compared to Amazon, you could get hold of foreign market demand by accessing respective local sites.
Last but not least, you can also explore consumer demand via price comparison sites, drop shipper / wholesaler directories, discussion boards or any sites that you can think of. If there is a gap for your to fill, great for you! Otherwise, prepare to work hard and earn your market share!